The Morning Of is a pop/indie/rock band originating from Newburgh, New York. The band's first EP, Welcome Change. Goodbye Gravity, held a steady spot in the Top 50 best selling albums on Smartpunk.com for six months. They also hold a steady spot on PureVolume's Top 100, and top 10 in their pop genre. Their first full length effort, The World as We Know It debuted on the U.S. Billboard heatseekers chart at No. 18 and peaked at the No. 25 pop album on iTunes. They recorded their most recent album, "The Way I Fell In", with producer Jim Wirt (No Doubt, Jacks Mannequin, Incubus, Hoobstank, The Rocket Summer). The album was released on May 11, 2010 and debuted No. 10 on the U.S. Billboard heatseekers chart.