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The Chords-1

The Chords-1

The Chords are a 1970s British pop music group, commonly associated with the 1970s mod revival, who had several hits in their homeland, before the decline of the trend brought about their break-up. They were one of the more successful groups to emerge during the revival, which was popular in the UK in 1979, thanks in part to The Jam's popularity (and their affection for mod music and style) and the release of The Who's Quadrophenia, a film centred around the mod subculture of the 1960s, and based on their 1973 rock opera. They re-formed with the four original members for a UK tour during 2010.